South Africa is one of the region’s top fruit exporters — so why has its vegetable industry never been organised the same way?
Adolf Kieviet of RSA Group/Fresh World joins Dewald Kirsten and Louise Brodie to explain what that gap costs growers and consumers at home, and where the real export opportunity is quietly being left for other countries to take.
In this conversation:
• Why vegetables never got the export-first mindset that fruit did
• Price volatility, food waste and the human cost of an unsellable harvest
• The Middle East and Asia opportunity South Africa is missing
• Formalising informal cross-border trade into the rest of Africa
• A real fragility example: the Namibia tomato-border dispute
Should South Africa organise its vegetable industry like it has fruit? Let us know in the comments.
Full episode: https://youtu.be/5lyaCd8kQC8
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