The Rise and Fall of Doritos: From Cool Ranch to $6 Bags The Closing Bell October 12, 2026 Leave a Comment on The Rise and Fall of Doritos: From Cool Ranch to $6 Bags Posted in Seen Them Share: XFacebookPinterestLinkedin Doritos went from a 1966 tortilla chip with no seasoning to Nacho Cheese, Cool Ranch and a party-size bag that rose from $3.98 … source Author: The Closing Bell